From a very tiny 1.5 metre square floor and some pliers grinding gears, Nghia Nippers has developed to a group of five companies with a modern factory located in an industrial park in Cu Chi, Ho Chi Minh City.
The group invested 500 billion dong, approxiamtely $22 million, on the site and machineries and equipments, aiming to be the world’s leading manufacturer and supplier of a wide range of tools and services in the beauty and comestics industry.
The inaugural ceremony of the new factory site scheduled last February was cancelled due to the outbreak of Covid-19 in the country.
The pandemic fallout has knocked out several thousands of domestic enterprises, forcing factories to close and retrench workers.
Nghia Nippers was not at the forefront but endured the fallout effects later.
“Vietnamese overseas from the U.S. used to purchase a lot of our tools after Tet, our Vietnamese Lunar New Year.
But when the borders were closed and there was no commercial flight, none has come back. We’ve thus not received so many orders during and after Tet”.
Ho Thi Phuong Loan, CEO Kem Nghia Joint Stock Commercial Co. which is under Nghia Group, told BSA Channel.
She also elaborated that the closure of the beauty and nail empire dominated by the Vietnamese community in the States had caused such disruption of orders of Nghia’s nippers and other tools. This segment market accounts to 70 percent of Nghia’s annual turnover.
The products of Nghia Nippers has won the hearts of Vietnamese customers for the last twenty years. The group also won recognition cerfiticates by the Association of Vietnamse High Quality Goods – Integration Standards.
The group then focuses on the local market, selling on its trading website and other leading e-commerce platforms in the country.
It also targets to the gift set market, with many individualised sets of products engraved with names of private persons and corporates which can be used as souvenirs or a marketing tool for the customers.
The group has also expanded its export to the U.S., Europeans countries and other Asian countries.
With a rich history spanning four decades, Nghia Nippers is preparing to enter new sectors. “We’re planning to manufacture scissors for hair salons, operationg room equipments for hospitals and clinics, kitchen tools, cutleries and table wares for the hospitality industry,” Loan said.
The company wants to continue the glory of “Making Life Always Meaningful” as the slogan says.